Creators Day Tanzania: understanding content monetization

At Creators Day in Tanzania, Mika gave a presentation on understanding content monetization. He has been pushing for years to professionalise the Tanzanian creator economy.

His message to creators: the platforms are global and the audience is already here. What is missing is knowledge. How to package a story, how to build trust with an audience, and how to negotiate directly with brands instead of waiting for permission.

The Guardian (IPP Media) covered the event as part of a wider story on turning creativity into opportunity for content creators.